It’s like this, the benefits of hiring a real estate photographer are not just about getting the house sold, as though it won’t sell without them. Of course it will … well, it probably will. It might, maybe.
The point is is that hiring a quality real estate photographer, and not all real estate photographers are equal, (but you do get what you pay for) and thus will help with:
a.) A quicker turn around
b.) Attract more interest, more buyers
c.) A higher price
You don’t bring in a photographer just because you want the house sold – you do it because you want the house sold quickly, for the highest possible price for that particular home, and because you the Agent want more homes to sell.
The statistics, and the science, prove it, and that’s the point.
The image is everything – the most important factor in a listing
Overwhelmingly 95%, buyers first look at the picture of the home. Then turn to the property description where the number of bedrooms, bathrooms, area, etc., are displayed.
Finally, the Real Estate Agent’s open remarks are viewed. Very little emphasis is placed on this section. In fact, over 40% of all participants do not even look at the real estate agent remarks when viewing the first page of the listing. In my opinion, buyers comply by actually then viewing the home, but but would the buyer read the agents remarks if they do not like the initial photo of the home.
Professional photos = higher sale price
Data shows that listings with nicer photos get more online attention.
Listings with nicer photos gain a higher sale price – as measured by the difference between asking and final price – over listings using unprofessional photos.
Agents say photography brings more buyers and a higher sale price
A recent survey conducted in Australia of over 600 Real Estate Agents about how they
market properties, and 99% said nothing beats good photography.
They also said that great photography:
attracts more buyers (89%)
increases enquiries (79%)
increased clicks to their online listings (68%)
secure a higher selling price (52%)
And these are survey results from real estate agents who do the hard yards every single day, and would only continue using professional real estate photography if it was working for them.
“Good photos will grab people’s attention and help you sell a home. Bad pictures will absolutely give you trouble, because you won’t have any calls on it, and nobody will come to see it.”
Vendors say photos helped them buy their current home
Second only to price, quality real estate photography is the most important part of selling a home. It has never been more important to portray property in a visually aesthetic light that serves to promote its best assets. Capturing the essence of a home is not an easy task, but those who do so correctly may be rewarded with a timely and profitable transaction.
“If your home doesn’t look good online they’re not even going to bother coming to see it.”
Great photography helps agents get more listings and higher commissions
Let’s be honest here – if you’re an agent it’s great that you can help your sellers achieve a higher sale price. That’s a win:win situation, to see your clients succeed, and then go on to tell their friends how great you are.
So what’s this mean to YOU?
Well, good news – high quality real estate photography helps real estate agents get more listings. Think about it – a Vendor is looking at two different agents to sell their home – Agent A takes their own photos on their phone, and Agent B hires a professional real estate photographer in their city.
Which one is going to make the homes look better, so much so that buyers (and the sellers) go “Wow!”? Obviously it’s going to be Agent B who hires the pro.
So which agent do you think the sellers would rather sell with – the agent that makes them go “Wow!”, or the one that makes them go, “Is that a reflection of the agent in the bathroom mirror?”
“You’ve got to invest some money if you want to do real estate right.”
Professional photography is one of the services that ought to be provided to all listings, regardless of price – Some of you may have forgotten that you are handling their largest financial investment, so when you cut corners on things like professional photography you’re make things difficult for ALL!
You’ve got to invest some money if you want to do real estate right. Sellers deserve it. You’re calling yourself a professional Real Estate Agent, and I believe it’s a professional standard we should be putting out there.